You might have already heard about the backlash to their name and ad campaign, but it's actually quite a solid franchise here in New Zealand and they are planning on expanding to the UK and even the US.
Their marketing is pretty all-out though, snazzy ads, they've got the 666 prefix for the phone number, and actually a very cool web-site - http://www.hell.co.nz/ where you can select toppings and sauces and what side of the pizza gets what, and you can even play with the little flash devils :)
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